Tesco’s Aims and objectives
- 20th September 2012
What is an Objective? Objectives are goals that a business sets itself for the few years. The objectives have a timescale also they must be measurable; they must contribute to the business achieving its aims.
Tesco as a business probably has many objectives, however they are hard to source as Tesco does not want to share the information on how as a business they intend to grow and develop to its competing companies like ASDA and Sainsbury’s. I managed to find some of Tesco’s corporate responsibilities objectives about how they intend to improve their impact on the Environment. Tesco is happy to share this information as the fact Tesco is working on improving the environment can be used as an incentive for customers to shop at Tesco because of their environmental policies.
- Announced in December 2010 to achieve zero net deforestation by 2020. This work involves developing and committing to sustainable supply chains for palm oil, soy and timber. http://www.tescoplc.com/corporate-responsibility/our-sourcing-policies/
- That is why we have, for example, committed to 100% pole and line caught for our own brand tuna by the end of 2012, provided we can ensure that this can be achieved in a sustainable way that guarantees the quality and traceability of the product. http://www.tescoplc.com/corporate-responsibility/our-sourcing-policies/seafood-sustainability/
- 2010, we set a target of using 100% certified sustainable palm oil in all our UK products by 2015, and sourcing all our oil from an RSPO-certified system such as GreenPalm by 2012 http://www.tescoplc.com/corporate-responsibility/our-sourcing-policies/palm-oil-policy/
In order for Tesco to achieve these aims Tesco’s objectives should be SMART (specific, measurable, achievable, relevant and time specific). If we take the first objective we can see it specific as the objective clearly states ‘zero net deforestation’ this means for every tree cut down for use by Tesco, Tesco will replace. The objective is measurable as they could work out how many trees have been cut down and how many have planted, also how much has been recycled. Also the objective should be achievable, otherwise there is no point aiming to achieve something that is not realistic. I don’t know if it is an achievable objective but I’m sure Tesco is professional when creating objectives. All of the objectives should be relevant otherwise it would be a waste of time and money for the organisation. Deforestation is a problem that Tesco sees important to retain customers, and also its aims are to take care of the community which might also be why this objective is relevant. The last point that makes an objective SMART is being time specific. Tesco make it clear that they want to achieve zero net deforestation in ten years from 2010-2020. This allows Tesco to achieve its aim of ‘To put our responsibilities to the communities serve at the heart of what we do’. Tesco will also have other objectives relating to market share, they will aim to increase market share and also have objectives detailing how they intend to do this. Tesco will also Aims and objectives for increasing profit, however for these commercially sensitive areas it is not possible to obtain these aims and objectives but we know they will be in place.
Tesco’s Mission statement: http://student-notes.com/2012/05/15/mission-statement-definition/